Designing products that elevate and endure requires both creativity and rigor. My process blends insight, refinement, and technical expertise — ensuring ideas move smoothly from sketch to market-ready product.
Discovery & Research
Every project begins with alignment. I listen, learn, and dig deep into your brand, users, and goals — uncovering insights that guide the path forward.
Concept Development
Exploring ideas through sketches, mockups, and prototypes, I translate research into tangible directions — balancing aesthetics, function, and brand identity.
To accelerate early exploration, I integrate advanced digital tools to expand possibilities and speed iteration, while ensuring every direction is guided by design intent and expertise.
To accelerate early exploration, I integrate advanced digital tools to expand possibilities and speed iteration, while ensuring every direction is guided by design intent and expertise.
Refinement & Detailing
The strongest ideas are refined into precise designs. Materials, proportions, and finishes are evaluated with equal focus on beauty, usability, and manufacturability.
Prototyping & Validation
Concepts are tested, iterated, and validated with prototypes — ensuring the design not only looks right, but feels right and performs as intended.
Production Support
I work closely with vendors and manufacturers to ensure the final product matches the design intent. From CAD files to sample reviews, every detail is accounted for.
This process has guided successful products across furniture, lighting, and brand extensions.